Soren Iverson is a designer, writer, bass player, and tiki bar enthusiast based in Costa Mesa, CA.
Currently Head of Design at Equi
My Work


Square Online Checkout
The simplest way to take a payment online.
Since our May 2020 GTM, SOC has been one of the fastest growing products in Square’s ecosystem. During this time I was responsible for both the seller and buyer experience.
I designed our dashboard product, embeddable payments experiences, a payment method in Square Point of Sale, and self-serve internal API for other teams to have an online payments experience.



Renno
Redesign your home, online.
I invested in Renno in February of 2021 and since then led the efforts of their brand, public web, and product design. We have completed hundreds of renovations since and are continuing to expand to new geos.
Khalief and I worked closely on fundraising strategy for our seed round, and I continue to advise on product strategy.



Kapsul
A smart, window-mounted air conditioner.
During my time at Envoy I worked on the brand, marketing, and product design for Kapsul. I helped Kapsul reposition their brand as a premium, tech-centric consumer product and build out their website on Shopify plus.
The logo is still one of my favorite I’ve made to date.



Square Photo Studio
Take professional quality photos anywhere, anytime.
I worked on the MVP launch of Square Photo Studio. In a little over two weeks I designed and prototyped what would become the first version of an app that would later go to market as Square’s first standalone app in years.
With Photo Studio, all you have to is Snap, Style, and Sell to start running your business from anywhere.



The Honest Kitchen
A human-grade pet food company.
I worked on the art direction and website design for The Honest Kitchen. They make some of the best pet food in the business, and do over $30m a year in sales.
At Envoy we elevated THK’s brand, digital experience, and create a Magento based web experience that allowed them to scale their business and product offering.

My Work
Square Online Checkout
The simplest way to take a payment online.
Since our May 2020 GTM, SOC has been one of the fastest growing products in Square’s ecosystem. During this time I was responsible for both the seller and buyer experience.
I designed our dashboard product, embeddable payments experiences, a payment method in Square Point of Sale, and self-serve internal API for other teams to have an online payments experience.
Renno
Redesign your home, online.
I invested in Renno in February of 2021 and since then led the efforts of their brand, public web, and product design. We have completed hundreds of renovations since and are continuing to expand to new geos.
Khalief and I worked closely on fundraising strategy for our seed round, and I continue to advise on product strategy.
Kapsul
A smart, window-mounted air conditioner.
During my time at Envoy I worked on the brand, marketing, and product design for Kapsul. I helped Kapsul reposition their brand as a premium, tech-centric consumer product and build out their website on Shopify plus.
The logo is still one of my favorite I’ve made to date.
Square Photo Studio
Take professional quality photos anywhere, anytime.
I worked on the MVP launch of Square Photo Studio. In a little over two weeks I designed and prototyped what would become the first version of an app that would later go to market as Square’s first standalone app in years.
With Photo Studio, all you have to is Snap, Style, and Sell to start running your business from anywhere.
The Honest Kitchen
A human-grade pet food company.
I worked on the art direction and website design for The Honest Kitchen. They make some of the best pet food in the business, and do over $30m a year in sales.
At Envoy we elevated THK’s brand, digital experience, and create a Magento based web experience that allowed them to scale their business and product offering.
Hey There,
I’m Soren. Right now I’m leading design for Equi. We’re making alternative investments accessible. Additionally, I am an investor and advisor for Renno, a home renovation startup.
Previously I worked at Square on Online Checkout and Photo Studio products. Before this I worked at Envoy, built Pronto, and freelanced for a few different agencies and startups.
I enjoy the complexity and uncertainty that comes with startups, particularly ones in the early stages.
Outside work I write a newsletter about design and tech, play bass for King Shelter, and am visitng every tiki bar in the continental US.